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BIO Magazine - American Wendy’s comes to Georgia Δεκέμβριος 2015
Δεκέμβριος 2015 No38

BIO Market News

American Wendy’s comes to Georgia
American Wendy’s comes to Georgia

The American - based Wendy’s hamburger chain together with the Wissol group is starting the development of a network of restaurants in Georgia. On September 12, Wendy will open its first restaurant in Tbilisi, on Rustaveli Avenue.

According to the Wissol group, the two-story Wendy’s restaurant is situated on 1,000 sq. m. of space and includes a children’s entertainment area and an event center, play zone and a cafe. The Wissol group management says that in order to offer the best coffee and dessert at Wendy’s, the personnel has undergone professional training with international experts.

“Entering the dynamically growing market of Georgia is part of the long-term strategy of Wendy’s in Eastern Europe,” said President of the Wissol Group, Soso Pkhakadze, and added, “We are proud that the Wissol Group is exclusively developing this brand in Georgia as well as in Azerbaijan.”

According to Pkhakadze, for Wendy and for the Wissol group, the quality of product and service is the high priority. “We believe that the delicious signature dishes of Wendy’s like the beef and chicken burgers, chili, vegetable salads and baked potato, which are prepared upon order and many other products, will satisfy customers’ demands. Wendy’s will be distinguished in Tbilisi by its delicious premium coffee and desserts. This is why Wendy’s personnel have gone through a months-long professional training course in the United States and in Georgia,” Pkhakadze said.

Italy’s Trucillo Stavros Lamporindis is the winner and laureate of 12 international barista contests. With his help, the Wendy’s will offer 15 types of delicious coffee to its customers, among those: espresso, espresso macchiato, cappuccino, latte, caramel macchiato, mocha and others.

For the next several years the Wissol group will open Wendy’s restaurants in Georgia, as well as in Azerbaijan. The first restaurant of Wendy’s will employ up to 80 people. The interior of the Wendy’s on Rustaveli was designed by a famous American design company. The company was working on the concept of the design for 7 months. The Georgian company Designbureau.ge participated in making the design together with the American company.


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